The Zippo ain't no common Bic. This lighter is windproof, waterproof, electrocution proof... the list goes on! In the 1950's a fisherman found a Zippo in the belly of a fish. It worked on the first try!
In other words, this flame won't go out. That's what makes this magic trick work. It's all in the illusion and where you hide the fire.
This video tutorial was made for the good folks at the Instructables, a ragtag crew of DIY nuts founded by a group of MIT graduates.